Mobile Gaming as a Tool for Social Change

In our rapidly evolving digital age, mobile gaming has transcended its initial purpose of entertainment to become a potent tool for social change. 

With over 2.8 billion mobile gamers worldwide, the potential for leveraging this massive user base to address critical social issues is undeniable. In this piece, we will explore some of the ways that mobile games can be used to foster societal and global change. 

Raising Awareness

Mobile games have the power to raise awareness about pressing social issues, helping to inform and educate players. Game developers have increasingly recognized their capacity to convey complex issues in an engaging and accessible manner. 

Our best example would be a game like “Mama Atingi Shop”, a mobile game that Maliyo Games took part in producing in collaboration with African Studios like Leti Arts, Usiku Game and Kayfo Game Studio. The game was built and published with the sole purpose of educating Africa’s young population about the various aspects of entrepreneurship while still providing entertainment. 

Promoting Positive Behavior

Mobile games can also encourage players to adopt positive behaviours. Gamification, the application of game elements in non-game contexts, is a powerful technique used to influence behaviour. 

“Tree Story” is another game that was created to encourage global forest growth by planting seedlings in a virtual garden. And once they’re done, the publishing company gets to plant trees in real life. 

This simple concept is based on the idea of making people support good causes straight from their phones while still having fun in a simulated virtual world.


Mobile gaming is no longer just about fun and entertainment; it is a powerful tool for social change. 

By raising awareness, promoting positive behaviour, fostering social movements, and facilitating advocacy and fundraising, mobile games are making and can continue to make a tangible impact on the world’s most pressing issues. 

As technology continues to advance, the potential for mobile gaming to drive social change is boundless. Gamers and developers alike have the opportunity to leverage this medium for a brighter and more equitable future.